What's the story?
Reimagining the Night Time Economy
The UK’s nightlife is evolving, and we’re here to build on its strengths. Together, we can tackle challenges and create safer, more vibrant experiences for everyone.
The UK’s nightlife is a cornerstone of our communities, offering vibrant experiences and cherished memories. Yet, as times change, so do the challenges - and the opportunities to innovate and grow.
In 2022, while studying for my master’s degree at De Montfort University, I witnessed both the joys and the challenges of nightlife. Concerns about safety, such as drink-spiking and late-night incidents, had many students rethinking their nights out. These issues sparked conversations about what we value most: safe, exciting, and inclusive spaces to unwind and connect.
I realized that many of us wanted to explore new venues but didn’t always know where to look. Some venues excelled at offering great deals and safe environments, but others struggled to meet these needs due to the pressures of operating in a competitive market.
Tom Lamb
Founder
This inspired me to do something about it.
If students like me were feeling this way, I realised it was likely a shared experience across communities. There was a clear gap: an easy way to explore the incredible variety of nightlife options while ensuring people feel safe and valued.
Larger venues, though offering affordability and scale, sometimes struggled to prioritize customer satisfaction, while smaller businesses often couldn’t compete with their pricing despite their commitment to creating exceptional experiences. Both groups faced unique challenges, but what they shared was potential - a chance to connect with customers in meaningful ways.
This is why I created NiteGuide. Our mission is simple: to empower nightlife enthusiasts to discover their perfect spots while supporting the businesses that make these moments possible. With NiteGuide, you’ll uncover a world of unique venues, personalised to your preferences, with safety and enjoyment at the forefront.
There’s so much more to explore in the Night-Time Economy, and your next favourite place might be closer than you think. I’m already excited to start discovering new spots with NiteGuide - how about you?
Want to know what all the fuss is about?
See for yourself.
